Ivaylo Tonchev is the Director of Media, Marketing and Advertising of the pharmacy chain Framar. The portal www.framar.bg is the largest health information website in Bulgaria with an audience of over 1 million unique Bulgarian visitors. The team develops innovative digital solutions for health and prevention, and the structure of the platform includes an online pharmacy with delivery of over-the-counter medicines to all over the world. The chain operates 50 physical pharmacies in Bulgaria.